Project Description

The Beginning

In March 2004, we were hired to provide local staff in South Florida during The Winter Music Conference, one of the top music conferences of the year. Throughout this week-long event we were provided experienced brand ambassadors to drive their vehicles in order to promote a 3-day special event by Scion, in conjunction to branding the company’s presence. Along with their marketing team, we were was able to coordination effective schedules, driving routes, trouble shooting potential on-site issues, as well as measure the effects of the on-going campaign in order to quickly change strategies as needed.

Automotive Marketing

The Products We Help Brand

Scion xD
Scion xB
Scion tC

The Results

What started as a simple campaign lead to an ongoing business relationship with Scion. Not only have we been responsible for campaigns in the Southeastern market, but we also conducted marketing campaigns for Scion throughout the US, thus providing Toyota Scion various marketing services by Public Wizard, Inc.

Services Rendered

– Local & National Staffing
– Email Marketing
– Guerilla Marketing
– Publicity
– Social Media Marketing
– Event Production/Management


National Tours
– International Auto Show: 2006, 2007
– DUB Custom Car Show: 2005, 2006, 2007
– Hot Import Nights: 20005, 2006, 2007,2008
– NOPI: 2008
– BOTI: 2008
– Formula D: 2008

Special Events
– Winter Music Conference (Miami, FL): 2004, 2005, 2006, 2007, 2008, 2009
– Art Basel (Miami, FL): 2006, 2007, 2008
– SXSW (Austin, TX): 2007, 2008
– Scion United (Boulder City, NV): 2008
– Scion Owners Event (Miami, FL): 2006
– CMJ (NY,NY): 2005, 2006
– SEMA: 2008

Specialty Campaigns
– DJ Mixtape Contest: 2005, 2006
– Scion Hypeman: 2008
– Scion Radio: 2008, 2009
– Scion Sessions: 2005, 2006, 2007, 2008, 2009

Scion Art Tour InstallationShepard Fairey Art BaselFriends with You and David ChoeFriends with You ParadeScion TC concept carLudacris Toyota
Ron English Art BaselScion Parade Art BaselDavid Choe drums Art BaselFriends With You Art Basel Parade2006 xD unveiling private partyToyota The Office Award