When people are deciding where to go—like where to shop, eat or have fun—they turn to their smartphones to explore and find nearby places. We introduced store visits measurement two years ago to help advertisers measure these consumer journeys that span the online and physical worlds. Since then, advertisers globally have measured over 4 billion store visits in AdWords.Today, we’re excited to announce new innovations that will make store visits available to thousands more advertisers around the world. These innovations will also allow us to report more store visits for advertisers already using these insights to give a more complete