Use Smart Goals, powered by Google Analytics, to optimize in AdWords

Home>>Adwords, Google Analytics, Updates>>Use Smart Goals, powered by Google Analytics, to optimize in AdWords

Use Smart Goals, powered by Google Analytics, to optimize in AdWords

To advertise smart, you have to measure smart.  And a key metric for almost any business is conversions, also known as “that moment when users do the thing that you want them to do.” Many AdWords advertisers are already measuring their website conversions, using either AdWords Conversion Tracking or imported Google Analytics Ecommerce transactions.  Measuring actual conversions is ideal, because it allows you to optimize your bids, your ads and your website with a clear goal in mind.However, hundreds of thousands of small and medium businesses aren’t measuring their website conversions today.  Some businesses may not have a way for

Article written by Rob Newton

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By | 2015-12-10T17:03:22+00:00 December 10th, 2015|Adwords, Google Analytics, Updates|

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Public Wizard develops Marketing and Publicity campaigns year round for small and enterprise businesses.

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