The new shopping assistant: 5 ways retailers can drive foot traffic with smartphones

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The new shopping assistant: 5 ways retailers can drive foot traffic with smartphones

When it comes to brick and mortar stores, misinformation runs rampant.For instance, search results only send consumers to e-commerce sites, retailers lose the shopper who checks a phone in store, and buyers only visit stores to transact or showroom. Those are three common myths debunked in Digital’s Impact on In-Store Shopping1, new research conducted by Ipsos MediaCT and Sterling Brands for Google, based upon purchasing behaviors of more than 6,000 smartphone shoppers.Although 95% of all retail transactions still occur in-store2, smartphones have quickly become consumer’s favorite and most trusted “shopping assistant.” These handy devices reduce buyers’ remorse, raise consumer expectations

Article written by Rob Newton

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By | 2015-05-21T22:03:14+00:00 March 19th, 2015|Adwords, Best practices, Google Shopping, Local Inventory Ads|

About the Author:

Public Wizard develops Marketing and Publicity campaigns year round for small and enterprise businesses.

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