A new guide to attribution with AdWords – Google Best Practices

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A new guide to attribution with AdWords – Google Best Practices

The customer journey can be complex. Being able to identify which ads actually influenced someone’s decision can be challenging, but it’s crucial to get right.In May, we launched the ability to update your attribution model in AdWords. It’s an update that can help you go beyond last-click measurement, the default in AdWords, and understand your customer’s journey on a much deeper level. As of today, this change has been rolled out to all AdWords accounts.We’ve published a new guide to help you understand attribution and make the right decisions for your account. This resource offers best practices about what you

Article written by Rob Newton

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By | 2016-06-02T19:06:19+00:00 June 2nd, 2016|Adwords, Best practices|

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Public Wizard develops Marketing and Publicity campaigns year round for small and enterprise businesses.

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