2016 update to Google Shopping Products Feed Specification

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2016 update to Google Shopping Products Feed Specification

Today, we’re announcing updates to the Google Shopping Products Feed Specification. The specification is your resource for understanding what information Google needs about your products to run Shopping ads. Each year, we make updates with the goal of creating better experiences for users searching for your products online.Some of the updates require changes to your current product data that need to be implemented by September 1st, 2016 and February 14th, 2017, respectively.Here’s an overview of this year’s updates:‘Unit Pricing’ will be made available for all markets and applicable categories to ensure consistency in the way prices are displayed. This means,

Article written by Rob Newton

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By | 2016-05-25T17:01:08+00:00 May 25th, 2016|Adwords|

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Public Wizard develops Marketing and Publicity campaigns year round for small and enterprise businesses.

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